SPECIALTY IS A PARTICULAR SEGMENT OF A WIDER MARKET. THINK OF IT LIKE THIS: THE OVERALL MARKET MIGHT BE "CLOTHING," BUT A NICHE WITHIN THAT COULD BE "SUSTAINABLE ACTIVEWEAR FOR PLUS-SIZE WOMEN" OR "VINTAGE BAND T-SHIRTS." FINDING A SPECIALTY ALLOWS

specialty is a particular segment of a wider market. Think of it like this: the overall market might be "clothing," but a niche within that could be "sustainable activewear for plus-size women" or "vintage band t-shirts." Finding a specialty allows

specialty is a particular segment of a wider market. Think of it like this: the overall market might be "clothing," but a niche within that could be "sustainable activewear for plus-size women" or "vintage band t-shirts." Finding a specialty allows

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